7amleh-Arab Center for Social Media Advancement

Causes:

  • Advocacy & Human Rights
  • Community Development

Year Founded:

2013

Locations:

  • Haifa

Legal Registration:

Palestinian Nonprofit

Mission Statement:

We, at 7amleh, promote the dialogue of Palestinian activists via alternative media channels by training Palestinians in social media as an enabling tool to further advocate for themselves and their communities. 7amleh targets civil society activists and news outlets, both locally and globally, with the goal of promoting social change reforms.

About:

7amleh is a professional Palestinian social media center, dedicated to improving the skills and capacities of Palestinian civil society in this field. 7amleh provides training to individuals and community-based groups on the skills and methodologies of social media activism, as well as focusing on creating and supporting grassroots media campaigns which aim to raise social awareness and political consciousness of disenfranchised and marginalised groups. The establishment of 7amleh was driven by the necessity to raise the profile and capacity of online Palestinian advocacy, both in terms of raising awareness of Palestinian issues to an international audience, but also among Palestinians themselves. Social media offers the perfect channel through which to conduct grassroots advocacy campaigns, due to both the established and growing popularity of social media around the world, particularly with young people, and the ease and speed with which information can be shared, reaching people who may not otherwise have been engaged with the subject. Our goals: – Provide Palestinians with a professional center for new and social media – Offer social media trainings for groups working towards positive social change – Create and run innovative media campaigns to raise the political awareness both among Palestinians and the international community.

What makes 7amleh-Arab Center for Social Media Advancement innovative?

7amleh is a unified Palestinian platform working to spread the voice of the Palestinian people across the region and around the globe. We aim to address the complexities of the Palestinian cause, including its cultural, economic, social and political aspects and in doing so break down stereotypes about the Palestinian narrative, which hinder understanding of the Palestinian reality. Our objective is to utilize the influential possibilities of social media and train the current generation of Palestinian activists to use digital platforms en masse to challenge the status quo of discrimination, marginalization, and dispossession of the Palestinian community. 7amleh's overall impact is the broadening and expansion of a concrete platform for digital activism whereby digital rights are incorporated as a core component into the struggle for human rights. Moreover, 7amleh has successfully brought the issue of Palestinian digital rights to the forefront of public debate.

How does 7amleh-Arab Center for Social Media Advancement measure impact?

7amleh, as the pioneer organisation within Palestine working to defend Palestinian digital rights, aims to provide thorough and timely research on digital activity and threats to digital rights in the Palestinian context to the public, both locally and internationally, and thus to advance the cause of Palestinian digital rights, security, protection and freedom of expression amongst key international and local policy and decision-makers. Additionally, 7amleh is a unified Palestinian platform working to spread the voice of the Palestinian people across the region and around the globe. We aim to address the complexities of the Palestinian cause, including its cultural, economic, social and political aspects and in doing so break down stereotypes about the Palestinian narrative, which hinder understanding of the Palestinian reality. Our objective is to utilize the influential possibilities of social media and train the current generation of Palestinian activists to use digital platforms en masse to challenge the status quo of discrimination, marginalization, and dispossession of the Palestinian community. 7amleh's overall impact is the broadening and expansion of a concrete platform for digital activism whereby digital rights are incorporated as a core component into the struggle for human rights. Moreover, 7amleh has successfully brought the issue of Palestinian digital rights to the forefront of public debate. The impact is measured through thorough social media analysis including the reach and engagement on all campaigns and publications, as well as the reach in international and local media, and clicks and responses to MailChimp campaigns. Furthermore, with 7amleh’s work bringing previously undiscussed topics and issues to the forefront and raising awareness on them, public debates are now including these issues.

How can supporters get involved?

In 7amleh we believe that your contribution to reach our goals is fundamental. You can help us as a volunteer from Palestine or aboard, or if you want to contribute to our mission and also to expand your skills and knowledge you can become our intern in Palestine. Read more http://7amleh.org/get-involved/

Latest Annual Report: